This lecture explores the principle of continuity in design, analyzing how visual consistency, repetition, and spatial-temporal cohesion influence perception across different contexts. The discussion is divided into three key directions.

  • Historical & Global Examples – Examining how continuity is maintained in large-scale historical projects such as the Great Wall of China, iconic typefaces like Trajan Pro, and brands like IKEA, demonstrating how design elements persist across time and cultures.

  • Contemporary Examples & Practices – Investigating modern applications of continuity in art and design, from Yayoi Kusama’s Infinity Mirror Rooms to sustainable architectural practices, illustrating how continuity plays a role in storytelling, branding, and environmental design.

  • Cultural Examples & Practices – Exploring cultural symbols and traditions that embody continuity, including the Chinese dragon motif, Olympic rings, and Indian movie posters, showing how visual identity is preserved and adapted within cultural contexts.




  • Lecture Slides