Jiamei Yan


#BookDesign  #Typography  #EditorialDesign

                 Stamps  Archive


    Info
     
     

    ©2025 Jiamei Yan

    Girl's Aspiration In Action - GAIA


    Client: Girls Leadership


    This project was commissioned by Girls Leadership, a nonprofit organization that has been serving K–12 girls since 2008. Their mission is to equip girls with the skills to exercise the power of their voice and to encourage all of us to “support the girl in your life.”
    GAIA Agenda is an interactive, self-guided workbook designed to help middle-school girls explore their identity, emotions, and leadership potential—free from adult bias or judgment. The book communicates through questions and open-ended prompts, creating space for reflection, self-expression, and drawing.




    Client Background


    Jordan Nia Elizabeth has dedicated the past decade to working with girl-serving nonprofits. Her research, including Girls Leadership’s Ready to Lead report, reveals that while most girls aspire to lead, adults often—intentionally or not—undermine their leadership development by discouraging confidence, assertiveness, and self-expression. This workbook was created as a self-guided resource for girls to explore and own their leadership journeys, free from external biases.

    Target Audience

    The workbook is designed for girls around age 10, with illustrations reflecting an aspirational age of 14.



    Arielle Chambers, host of the WNBA show ‘Her Time To Play,’ holds court during 2023 NBA All-Star Weekend in Salt Lake City.



    Book Structure

    Part 1    Who I Am








    Part 2    Who I Want to Be






    Part 3    How I Want My World to Look



    Encourages girls to explore and articulate their identities through prompts, self-reflection, and creative exercises. Topics include personal traits, cultural background, values, and intersectionality. Activities invite girls to write, draw, and collect feedback from trusted people, helping them recognize and celebrate the many facets that make them unique.


    Guides girls to envision the identities and qualities they wish to grow. Through metaphorical “seed planting” and “sprout naming” exercises, they set goals, identify the values needed to achieve them, and track small, confidence-building actions throughout the week.


    Shifts focus from self to environment, prompting girls to imagine and take steps toward shaping the world around them. Activities include mapping spheres of influence, identifying obstacles and biases, practicing asking for help, and celebrating personal wins.